Meituan officially brought its food delivery service to Saudi Arabia under the name KeeTa004 ArchivesMonday, beginning its expansion outside China as domestic growth slowed. For newly registered users, KeeTa sends a 50% off voucher and free delivery coupon that can only be deemed on Monday, the standalone app showed. KeeTa is expected to compete with food delivery giant Delivery Hero-owned HungerStation and local company Jahez in the Saudi Arabian market. In Hong Kong, Meituan’s debut outside mainland China in May last year, KeeTa undertook Deliver as the region’s second-largest food delivery participator in terms of order volume just six months after it launched. [21jingji, in Chinese]
